Giant Store Cambridge Opens For Business

Giant opens second brand store in Cambridge – with doors open for business from Monday 20th July. The second Giant brand store to hit the UK will be run by an independent dealer, situated in the historic city of Cambridge, the store is located close to the city centre and train station, in a vicinity jam-packed with leisure facilities and eateries – a hot spot with locals. Ian Beasant, Managing Director of Giant UK commented "...Cambridge is a unique cycling City; a City well and truly ready for a brand store...” This pocket sized second edition to the Giant brand store family - covers 150 square metres; small, yet perfectly formed the store offers customers a unique insight into Giant's cycling world. Beasant continued, "...we hope to offer the local commuter market as well as give the non-cycling customers an experience they can trust..." The store with a city style edge, uses clean and modern design elements, features that are representative of the outdoors indoors, each Giant store embraces the local area and the culture - caring about the community and the environment. Charlie Warboy, Director of the Giant Store, Cambridge said, "I'm delighted to partner with Giant on this project, this store will be the core of the local community, I’m confident that the store will be a huge success" Giant propose to roll the concept out in key target locations. Further potential stores are already being planned in discussions with other independent partners. www.giant-bicycles.co.uk